for Pepsi

"Pretty impressive, considering Crystal Pepsi was one of the biggest flops in soda history." - People Magazine

After a quirky two year run in the 90s, Crystal Pepsi was discontinued. But time is a flat circle. So we pitched Pepsi on bringing the cult-classic back with a social challenge. #ShowUsYour90s was trending for a day, the press coverage was “da bomb,” and Twitter exploded with mullets. All done with effectively zero budget.

Elite Daily // CNN // USA Today The Drumm
Geekspin // Over 120 local news stations