for Ad Council

"Top 5 creative campaigns you need to know right now." - AdAge Editor’s Pick

America is grappling with a mental health crisis, with nearly 60 million Americans suffering from some form of mental illness. Many of whom refuse to seek help due to persistent stigmas or limited access to support services.

In the most far-reaching mental health awareness campaign to date, we wrote a letter asking people to give themselves the love, attention, and support they so often give to others.

Our launch film targeted communities who are least likely to seek help. Then, influencers from diverse backgrounds shared their own experiences of loving their mind. Because everyone from cowboys to muppets have bad days.

Silver Clio - Film Craft
ADCOLOR campaign of the year nominee

MSNBC // Yahoo // Mashable // USA Today

Directed by Calmatic