lap of legends

broadcast on BBC/AMC
streaming on Roku
presented by Michelob Ultra

”A momentous occasion in racing.” - Hypebeast

In April 2024, six legendary F1 drivers from the past returned to the track as phantom racers in a groundbreaking real vs. virtual showdown. One real F1 car went head-to-head against six holographic cars, each powered by artificial intelligence and brought to life through an augmented reality racing helmet.

This one-hour TV special, premiering on the BBC, not only took viewers on a journey through F1's storied past, but also offered a glimpse into its future.

I took this project from concept and R&D to pitching, writing, production, and editing, a two-year process in total.

Cannes Lions - Gold - Sports Entertainment
Cannes Lions - Gold - Digital Craft
Cannes Lions - Silver - Innovation in Sport
Cannes Lions - Silver - Emerging Tech
London International Awards - Gold - Augmented Reality
London International Awards - Gold - Creative Data
London International Awards - Gold - Experiential
London International Awards - Gold - Design
London International Awards - Gold - Branded Entertainment
London International Awards - Bronze - Virtual Reality
London International Awards - Bronze - TV & Cinema

Variety // Sports Illustrated // SBNation