lap of legends

broadcast on BBC/AMC
streaming on Roku
presented by Michelob Ultra

”A momentous occasion in racing.” - Hypebeast

Every sports fan loves to fantasize about pitting champions from different generations against in each other. In April 2024, for Formula One fans, this fantasy became a reality.

Six legendary champions from the past returned to the track as holographic racers powered by AI. They faced off against one real, modern F1 driver in a groundbreaking real vs. virtual showdown.

This one-hour TV special, premiering on the BBC, took viewers on a journey through F1's past, and offered a glimpse into its future.

I took this project from concept and R&D to pitching, writing, production, and editing, a two-year process in total.

Clios - Grand Clio - Fan Engagement
Clios - Sports Marketing Agency of the Year - FCB
Clios - Brand of the Year - Michelob ULTRA
Clios - Gold - Branded Entertainment
Clios - Gold - Experiential/Activation
Clios - Gold - Partnership/Sponsorship
Clios - Gold - AI
Clios - Gold - Digital/Mobile
Clios - Gold - Innovation
Clios - Gold - Brand x Team
Clios - Silver - x5
Clios - Bronze - x3
Cannes Lions - Gold - Sports Entertainment
Cannes Lions - Gold - Digital Craft
Cannes Lions - Silver - Innovation in Sport
Cannes Lions - Silver - Emerging Tech
London International Awards - Gold - Augmented Reality
London International Awards - Gold - Creative Data
London International Awards - Gold - Experiential
London International Awards - Gold - Design
London International Awards - Gold - Branded Entertainment
London International Awards - Bronze - Virtual Reality
London International Awards - Bronze - TV & Cinema

Variety // Sports Illustrated // SBNation