for Heineken

Gerard Heineken was just an unassuming 19th century Dutch brewer with immaculate facial hair. If someone told him his name would be draped all over the largest sports arenas, race tracks, and music festivals of the 2020s, what would he have imagined? I say retro futuristic-steam-punk-world.

The global campaign cracked open a new way for Heineken to talk about not only its lavish sponsorship deals, but also the beer’s consistency across 160 years and 192 countries.