for Budweiser Super Bowl LVIII

"Artful nostalgia." - The New York Times

For the Super Bowl, let’s just play the hits, they said. So we gave America what they wanted: Clydesdales, a mustachioed man in a blizzard, and a really good boy. And in the week leading up to the Super Bowl, the Clydesdales tromped across America, making old-school deliveries everywhere from the Vegas Sphere to Times Square.

Also, in a serious plot twist, it turned out the yellow Lab belonged to Hollywood royalty Kurt Russell and Goldie Hawn, which became a news moment unto itself.

The spot ranked in the top 10 on USA Today Ad Meter and ranked #1 in all alcoholic beverages. It was also, allegedly, the most watched and shared Super Bowl ad in Bud history.

Good Morning America //Esquire // Time // Variety // New York Post // Adweek Sports Illustrated // The Cut // WSJ

Directed by Henry-Alex Rubin