for the NFL

High school football sign ups were in decline. So we hyped up the season by showing young athletes what football is all about: Family. The campaign premiered at the Nickelodeon Kids’ Choice Awards.

Side note about the music: I grew up playing NBA Street Volume 2 religiously. And I always played as my favorite producer at the time, Just Blaze. So when Just Blaze arrived at the edit to score the spot with us, it was a peak moment.