for Budweiser Super Bowl LVII

”Metro Boomin continues his hot streak.” - Billboard

Everyone from Brooklyn hipsters to Midwestern dads drink Budweiser. So we told a story of six degrees of separation through a six-pack of Bud, linking a construction worker fresh off his shift to one of the world's flashiest producers.

Metro Boomin, who grew up in the shadow of the Budweiser Brewery in St. Louis, starred in the spot and created an original track. And what would a game of six degrees be without a Kevin Bacon voiceover?

And to build buzz, in the the week leading up to Super Bowl LVII we played a game of six degrees of separation across Instagram, connecting Metro Boomin all the way to Dwyane Wade via a six-pack of Bud. The last Bud in the six-pack was up for grabs, and the sweepstake winner received a year of beer delivered by none other than the famous Clydesdale horses. Check out the coverage on Complex!

Rolling Stone // CNN // Vibe // People // CBS Variety